Aller

Aller, a new way to shop seamlessly through social networks at just one destination. This enables users to discover and purchase the products from their different social networks integrated within one app. 

 

Project Duration: 8 weeks (Individual Project)
Tools: Sketch, Adobe Illustrator, Adobe Photoshop, Atomic, Principle, iMovie Moviemaker

 

How Might we use social media for frictionless shopping experience ?

With more work and less time, the in-store shopping experience is more cumbersome than ever; however, data tells us that there are exponentially increasing the number of users of social media like Instagram, Facebook, Twitter. Also, with ever increasing number of bloggers and social fashionista’s a lot of people scroll through their accounts to look for inspirations. A recent report says smartphone users check Facebook's website 13.8 times a day, on average, and spend a total of half an hour each day on the social network on their phones. As more users get inspired by trend looks/products on the social network, they then visit merchant's website to buy the desired products. But the journey is not always pleasant and users get lost and frustrated digging through several categories and never ending merchandise.

Aller bridges the gap between loving and owning with its integrated shopping experience enabling users to shop with just a few clicks directly from their social networks.

 

The App

Personalized                      Integrated              One-Click buy


The Process


  TASK FLOW

TASK FLOW


  INSPIRATION BOARD

INSPIRATION BOARD

     USER PERSONA AND ECOSYSTEM MAP

 

USER PERSONA AND ECOSYSTEM MAP


STORY BOARD


 Phase I

Phase I

 Phase II

Phase II

ITERATIONS


  STYLE GUIDE

STYLE GUIDE